In 2022, the churn rate among health and wellness retail subscribers was the highest, reaching nearly ten percent. In comparison, subscriptions to beauty and personal care products had the lowest consumer churn rate at 8 percent.
Median churn rate of subscription commerce retail worldwide in 2022, by product category
Characteristic
Churn rate
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ReCharge. (August 28, 2023). Median churn rate of subscription commerce retail worldwide in 2022, by product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/
ReCharge. "Median churn rate of subscription commerce retail worldwide in 2022, by product category ." Chart. August 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/
ReCharge. (2023). Median churn rate of subscription commerce retail worldwide in 2022, by product category . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/
ReCharge. "Median Churn Rate of Subscription Commerce Retail Worldwide in 2022, by Product Category ." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/
ReCharge, Median churn rate of subscription commerce retail worldwide in 2022, by product category Statista, https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/ (last visited July 22, 2024)
Median churn rate of subscription commerce retail worldwide in 2022, by product category [Graph], ReCharge, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1419950/subscription-commerce-churn-rate-category/