In 2023, around 7.9 million people in Germany owned valuable jewelry, with individual pieces costing 1,000 euros or more. Numbers increased annually during the specified timeline. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany owning valuable jewelry from 2019 to 2023
(in millions)
Characteristic
Number of people in millions
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German-speaking population; single pieces costing 1,000 euros and more
Method of interview
Face-to-face interview
Supplementary notes
Information on population: Base: German-speaking population ages 14 years and older in private households at main place of residence in the Federal republic of Germany.
Information on total sample: 2019: 23,318 respondents, representing 70.60 milllion people 2020: 23,191 respondents, representing 70.64 milllion people 2021: 22,563 respondents, representing 70.54 milllion people 2022: 23,015 respondents, representing 70.60 milllion people 2023: 23,524 respondents, representing 70.08 milllion people
Further information on methodology available here.
During the survey this question was asked in the following wording: "We wrote down items on this list, which one does not buy every day. Could you please tell me, which of these you personally own or have available in your household? - Valuable jewelry (single piece costing 1,000 euros or more)."
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IfD Allensbach. (June 19, 2023). Number of people in Germany owning valuable jewelry from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/
IfD Allensbach. "Number of people in Germany owning valuable jewelry from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/
IfD Allensbach. (2023). Number of people in Germany owning valuable jewelry from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/
IfD Allensbach. "Number of People in Germany Owning Valuable Jewelry from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/
IfD Allensbach, Number of people in Germany owning valuable jewelry from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/ (last visited August 25, 2024)
Number of people in Germany owning valuable jewelry from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1419834/valuable-jewelry-ownership-germany/