According to a survey of professional content creators based in the United States, 82 percent of respondents reported generating revenues thanks to sponsored content in 2023, down from 91 percent who indicated the same in 2021. Affiliate marketing represented a viable channel to generate income for 56 percent of the respondents in 2023, while creator funds represented a way to make money for 25 percent of U.S. content creators in the same year.
Most common channels to generate income among content creators in the United States in 2021 and 2023
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eMarketer. (August 15, 2023). Most common channels to generate income among content creators in the United States in 2021 and 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/
eMarketer. "Most common channels to generate income among content creators in the United States in 2021 and 2023." Chart. August 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/
eMarketer. (2023). Most common channels to generate income among content creators in the United States in 2021 and 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/
eMarketer. "Most Common Channels to Generate Income among Content Creators in The United States in 2021 and 2023." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/
eMarketer, Most common channels to generate income among content creators in the United States in 2021 and 2023 Statista, https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/ (last visited November 23, 2024)
Most common channels to generate income among content creators in the United States in 2021 and 2023 [Graph], eMarketer, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1419820/channels-for-content-creators-to-make-money/