When purchasing a product, relevancy is essential even after the actual transaction. A 2023 survey showed that nearly one in two consumers expected relevant information or product display after their purchase of grocery products or other items. The United Kingdom showed the highest percentage with 48 percent of shoppers expecting so. In turn, the expectation was much lower in the after-purchase experience of travel services.
Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rokt. (September 19, 2023). Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/
Rokt. "Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment." Chart. September 19, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/
Rokt. (2023). Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/
Rokt. "Share of Consumers Wanting to See Relevant Follow-up after a Purchase in Selected Markets in 2023, by Segment." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/
Rokt, Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment Statista, https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/ (last visited December 22, 2024)
Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment [Graph], Rokt, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1419818/importance-of-post-purchase-follow-up/
