In 2024, around 78 percent of luxury-oriented consumers in Germany were very willing to spend on travel, while around 76.5 percent felt the same about a good diet and good food.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group
Information on population: Base: German-speaking population aged 14 years and older.
Information on total sample: 2023: 23,524 respondents, representing 70.08 million people.
¹ Information on target group: "Luxury-oriented consumers" 2023: 2,718 respondents, representing 7.84 million people. Luxury-oriented consumers encompasses a group of people who prefer premium or exclusive brands when making a purchase and are very willing to spend more money on these. More detailed information on the target group is available here on page 19 in German. General methodology information is available here.
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IfD Allensbach. (June 19, 2024). Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/
IfD Allensbach. "Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group ." Chart. June 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/
IfD Allensbach. (2024). Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/
IfD Allensbach. "Luxury-oriented Consumers in Germany with a High Willingness to Spend Compared to The Population in 2024, by Product Group ." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/
IfD Allensbach, Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group Statista, https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/ (last visited December 21, 2024)
Luxury-oriented consumers in Germany with a high willingness to spend compared to the population in 2024, by product group [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1419800/luxury-opriented-consumers-high-willingness-spending-products-germany/
