Among the various digital platforms, Instagram saw the highest share of digital media advertisements in violation of ASCI guidelines in India in 2023 at 33 percent. It was followed by Facebook. Digital media accounted for 75 percent of all violative ads across media formats in India that year.
ASCI is a self-regulatory body of the Indian advertising industry that governs advertisements across all media types and formats alongside working towards consumer protection.
Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform
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Advertising Standards Council of India. (September 4, 2023). Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. "Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform." Chart. September 4, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. (2023). Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. "Distribution of Digital Media Advertisements in Violation of Asci Guidelines in India in 2023, by Platform." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India, Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform Statista, https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/ (last visited October 02, 2024)
Distribution of digital media advertisements in violation of ASCI guidelines in India in 2023, by platform [Graph], Advertising Standards Council of India, September 4, 2023. [Online]. Available: https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/