Among the various digital platforms, Instagram saw the highest share of digital media advertisements in violation of ASCI guidelines in India in the fiscal year 2024 at 42 percent. Websites accounted for the next highest share. 85 percent of all violative ads across media formats were on digital media platforms in India that year. ASCI is a self-regulatory body of the Indian advertising industry that governs advertisements across all media types and formats alongside working towards consumer protection.
Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform
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Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform
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Advertising Standards Council of India. (May 22, 2024). Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. "Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform." Chart. May 22, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. (2024). Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India. "Distribution of Digital Media Advertisements in Violation of Asci Guidelines in India in Fiscal Year 2024, by Platform." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
Advertising Standards Council of India, Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform Statista, https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/ (last visited May 12, 2025)
Distribution of digital media advertisements in violation of ASCI guidelines in India in fiscal year 2024, by platform [Graph], Advertising Standards Council of India, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1419743/india-digital-ads-violating-asci-code-by-platform/
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