scores are representative of the general population of adults
Supplementary notes
YouGov Australia FMCG Rankings 2023 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score, which is a measure of likelihood of purchase from the category. The 2023 FMCG Ranking show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022.
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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AdNews. (February 23, 2023). Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/
AdNews. "Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score." Chart. February 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/
AdNews. (2023). Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/
AdNews. "Leading Fast-moving Consumer Goods Brands in The Beverages Category in Australia in 2023, by Index Score." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/
AdNews, Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score Statista, https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/ (last visited December 22, 2024)
Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score [Graph], AdNews, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1419683/australia-leading-fmcg-beverage-brands-by-index-score/
