In 2023, Cadbury was ranked as the number one fast-moving consumer goods (FMCG) brand in the food category in Australia in terms of its brand index score, with a score of 50.9. Vegemite and Bega took second and third place, with scores of 39.9 and 38.5, respectively. Australia's FMCG food brands were ranked based on their YouGov BrandIndex Consideration score.
Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score
scores are representative of the general population of adults
Supplementary notes
YouGov Australia FMCG Rankings 2023 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score, which is a measure of likelihood of purchase from the category. The 2023 FMCG Ranking show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022.
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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AdNews. (February 23, 2023). Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/
AdNews. "Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score." Chart. February 23, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/
AdNews. (2023). Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/
AdNews. "Leading Fast-moving Consumer Goods Brands in The Food Category in Australia in 2023, by Index Score." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/
AdNews, Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score Statista, https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/ (last visited November 21, 2024)
Leading fast-moving consumer goods brands in the food category in Australia in 2023, by index score [Graph], AdNews, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1419671/australia-leading-fmcg-food-brands-by-index-score/
