E-services penetration by segment Kazakhstan 2028

Over the last two observations, the penetration rate is forecast to significantly increase in all segments. As part of the positive trend, the penetration rate achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Dating Services stands out with the highest value of 8.61 percent.

Penetration rate in the e-services market in Kazakhstan from 2017 to 2028, by selected segment

Characteristic	Event Tickets	Dating Services
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Release date

December 2024

More information

Region

Kazakhstan

Survey time period

2017 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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