Over one in five F1 fans in the United States mentioned Netflix's documentary series "Drive to Survive" as a major factor in their decision to become fans of the sport in 2023. This is a decrease from last year, when 30 percent of people interviewed said that F1 was the major reason becoming fans.
Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023
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Morning Consult (@MorningConsult). (September 12, 2023). Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/
Morning Consult (@MorningConsult). "Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023." Chart. September 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/
Morning Consult (@MorningConsult). (2023). Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/
Morning Consult (@MorningConsult). "Share of F1 Fans Saying That Netflix Series "Drive to Survive" Was a Reason They Became Fans of The Sport in The United States in 2022 and 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/
Morning Consult (@MorningConsult), Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/ (last visited December 22, 2024)
Share of F1 fans saying that Netflix series "Drive to Survive" was a reason they became fans of the sport in the United States in 2022 and 2023 [Graph], Morning Consult (@MorningConsult), September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1419595/united-states-netflix-series-influence-f1-fanbase/
