Opinion on social media was important for 46 percent of customers when choosing a website or an app for shopping in 2022, considering that most Romanian regular e-shoppers publish feedback after purchase. Social media and influencers played the most important roles when choosing the retailer / app they buy from.
When shopping online, how do you choose a website and/or an app?
Characteristic
Share of customers
It is a website brand I trust
57%
Recommendation of relatives/colleagues on social media
46%
Online advertising (video banners)
33%
Advertising on social media
30%
Youtubers/ videos from specialists
29%
Traditional advertising (magazines/ TV/Street board)
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DPD. (March 1, 2023). When shopping online, how do you choose a website and/or an app? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/
DPD. "When shopping online, how do you choose a website and/or an app?." Chart. March 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/
DPD. (2023). When shopping online, how do you choose a website and/or an app?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/
DPD. "When Shopping Online, How Do You Choose a Website And/or An App?." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/
DPD, When shopping online, how do you choose a website and/or an app? Statista, https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/ (last visited December 22, 2024)
When shopping online, how do you choose a website and/or an app? [Graph], DPD, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1419498/romania-drivers-when-choosing-a-website-app-for-shopping/
