A 2023 survey by Rakuten Insight on user-generated content (UGC) reported that the leading reason for consumers across all surveyed age groups to not engage with UGC in India was a lack of trust, especially among 48 percent of 35 to 44 year old respondents. Other major reasons included irrelevant content followed by a preference for ads by brands.
Reasons consumers did not interact with user-generated content in India in 2023, by age group
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Rakuten Insight. (October 16, 2023). Reasons consumers did not interact with user-generated content in India in 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/
Rakuten Insight. "Reasons consumers did not interact with user-generated content in India in 2023, by age group." Chart. October 16, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/
Rakuten Insight. (2023). Reasons consumers did not interact with user-generated content in India in 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/
Rakuten Insight. "Reasons Consumers Did Not Interact with User-generated Content in India in 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/
Rakuten Insight, Reasons consumers did not interact with user-generated content in India in 2023, by age group Statista, https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/ (last visited January 08, 2025)
Reasons consumers did not interact with user-generated content in India in 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419464/india-reasons-to-not-engage-with-ugc-by-age-group/
