A 2023 survey by Rakuten Insight on user-generated content (UGC) reported that the leading reason for consumers to not engage with UGC in India was a lack of trust. Meanwhile, more than 30 percent of respondents stated irrelevant content and a preference for brand advertisements as their primary reason, respectively.
Reasons consumers did not interact with user-generated content in India in 2023
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Reasons consumers did not interact with user-generated content in India in 2023
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Rakuten Insight. (October 16, 2023). Reasons consumers did not interact with user-generated content in India in 2023 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. "Reasons consumers did not interact with user-generated content in India in 2023." Chart. October 16, 2023. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers did not interact with user-generated content in India in 2023. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Did Not Interact with User-generated Content in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight, Reasons consumers did not interact with user-generated content in India in 2023 Statista, https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/ (last visited April 26, 2025)
Reasons consumers did not interact with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419463/india-reasons-to-not-engage-with-ugc/
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