Per a 2023 survey by Rakuten Insight on user-generated content (UGC), Indian consumers between the ages of 25 and 44 primarily consumed UGC related to the beauty, health, and wellness category, reflected in more than 65 percent of the responses. It was also noteworthy that 68 percent of consumers aged over 55 years were interested in electronics and home goods-related UGC.
Major product categories for which user-generated content is consumed in India in 2023, by age group
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Rakuten Insight. (October 16, 2023). Major product categories for which user-generated content is consumed in India in 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/
Rakuten Insight. "Major product categories for which user-generated content is consumed in India in 2023, by age group." Chart. October 16, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/
Rakuten Insight. (2023). Major product categories for which user-generated content is consumed in India in 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/
Rakuten Insight. "Major Product Categories for Which User-generated Content Is Consumed in India in 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/
Rakuten Insight, Major product categories for which user-generated content is consumed in India in 2023, by age group Statista, https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/ (last visited January 08, 2025)
Major product categories for which user-generated content is consumed in India in 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419462/india-leading-ugc-product-categories-by-age-group/
