As per a 2023 survey by Rakuten Insight on user-generated content (UGC), 'beauty, health, and wellness' as well as electronics were the two leading product categories in India among 58 percent of UGC consumers, respectively. Home goods were the next most consumed category of UGC during the survey period.
Major product categories for which user-generated content is consumed in India in 2023
Characteristic
Share of respondents
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Rakuten Insight. (October 16, 2023). Major product categories for which user-generated content is consumed in India in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major product categories for which user-generated content is consumed in India in 2023." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. (2023). Major product categories for which user-generated content is consumed in India in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major Product Categories for Which User-generated Content Is Consumed in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight, Major product categories for which user-generated content is consumed in India in 2023 Statista, https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/ (last visited July 22, 2024)
Major product categories for which user-generated content is consumed in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/