Popular user-generated content product categories India 2023

Published by
Tanushree Basuroy,
Oct 24, 2023
As per a 2023 survey by Rakuten Insight on user-generated content (UGC), 'beauty, health, and wellness' as well as electronics were the two leading product categories in India among 58 percent of UGC consumers, respectively. Home goods were the next most consumed category of UGC during the survey period.

Major product categories for which user-generated content is consumed in India in 2023

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Release date

October 2023

Region

India

Survey time period

10 August to 31 August, 2023

Number of respondents

28,321 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:"For which of the following product categories do you consume user-generated content? (Choose all that applies)?"

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Statistics on " User-generated content in India "

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Overview

7

Video

4

Content creation

4

Online games

4

Consumer perspective

4

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Topics

User-generated content in IndiaSocial media usage in IndiaInternet usage in IndiaContent regulation in IndiaUser-generated content
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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