As indicated in a 2023 survey by Rakuten Insight on user-generated content (UGC), the leading reason for the consumption of UGC in India stated by 49 percent of respondents was that it was more interesting than branded content. Two other popular reasons provided were that it boosted purchasing confidence and helped consumers identify trending products.
Reasons consumers interacted with user-generated content in India in 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Reasons consumers interacted with user-generated content in India in 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Rakuten Insight. (October 16, 2023). Reasons consumers interacted with user-generated content in India in 2023 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons consumers interacted with user-generated content in India in 2023." Chart. October 16, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers interacted with user-generated content in India in 2023. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Interacted with User-generated Content in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight, Reasons consumers interacted with user-generated content in India in 2023 Statista, https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/ (last visited April 29, 2025)
Reasons consumers interacted with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
