As indicated in a 2023 survey by Rakuten Insight on user-generated content (UGC), the leading reason for the consumption of UGC in India stated by 49 percent of respondents was that it was more interesting than branded content. Two other popular reasons provided were that it boosted purchasing confidence and helped consumers identify trending products.
Reasons consumers interacted with user-generated content in India in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 16, 2023). Reasons consumers interacted with user-generated content in India in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons consumers interacted with user-generated content in India in 2023." Chart. October 16, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers interacted with user-generated content in India in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Interacted with User-generated Content in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight, Reasons consumers interacted with user-generated content in India in 2023 Statista, https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/ (last visited December 30, 2024)
Reasons consumers interacted with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419449/india-reasons-to-engage-with-ugc/
