According to a 2023 survey by Rakuten Insight on user-generated content (UGC) in India, 69 percent of consumers aged between 35 and 44 years engaged with videos of products, making it the most commonly-interacted UGC type within this age group. Meanwhile, product images were the leading type of UGC consumers aged 25 to 34 years were interested in.
Types of user-generated content consumers engage with in India in 2023, by age group
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Rakuten Insight. (October 16, 2023). Types of user-generated content consumers engage with in India in 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/
Rakuten Insight. "Types of user-generated content consumers engage with in India in 2023, by age group." Chart. October 16, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/
Rakuten Insight. (2023). Types of user-generated content consumers engage with in India in 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/
Rakuten Insight. "Types of User-generated Content Consumers Engage with in India in 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/
Rakuten Insight, Types of user-generated content consumers engage with in India in 2023, by age group Statista, https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/ (last visited January 08, 2025)
Types of user-generated content consumers engage with in India in 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419442/india-types-of-ugc-engaged-with-by-age-group/
