Online shoppers in the 18-24 and 25-32 age brackets purchase the most luxury goods via mobile devices in Italy. Based on August 2023 data, around 43 percent of consumers in those age groups purchased luxury goods using their smartphones. Italian men buy more luxury items via m-commerce than their female counterparts. Nine in ten male shoppers engaged in luxury mobile shopping, while one in ten females did the same.
Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender
Consumer demographic
Share of mobile audience
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Start.io. (August 1, 2023). Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/
Start.io. "Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender." Chart. August 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/
Start.io. (2023). Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/
Start.io. "Distribution of Mobile Luxury Goods Shoppers in Italy as of August 2023, by Age Group and Gender." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/
Start.io, Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender Statista, https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/ (last visited August 25, 2024)
Distribution of mobile luxury goods shoppers in Italy as of August 2023, by age group and gender [Graph], Start.io, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1419334/luxury-goods-mobile-shoppers-italy-age-gender/