Top pricing models used by subscription merchants worldwide 2023

Published by Statista Research Department, Oct 20, 2023
According to 52 percent of subscription commerce merchants, a flat rate pricing model was the most popular way to charge consumers for their subscriptions in 2023. This was followed by the good-better-best model, where consumers can choose among multiple price points where the price increases as more value is offered.

Most popular pricing models used by subscription-based merchants worldwide in 2023

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Source

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Release date

June 2023

Region

Worldwide

Survey time period

2023

Number of respondents

1,500 respondents

Special properties

founders, executives, and product, payments, and engineering leaders

Supplementary notes

Respondents were surveyed in the following countries: Australia, France, Germany, Japan, Mexico, Singapore, the United Kingdom, and the United States.

The date of survey is not specified by the source.

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