CeraVe was the leading skincare brand on TikTok with the highest number of hashtag views on the app as of 2023, accounting for about 8.8 billion hashtag views. Nivea and The Ordinary were the second and third most successful brands in the ranking, respectively.
Number of hashtag views of leading skincare brands on TikTok worldwide in 2023
(in million views)
Date of release is date of consultation. The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names and that some brands were excluded because they did not have a TikTok account. For some of the brands included in the ranking, only the UK/European TikTok data was taken into consideration.
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Cosmetify. (October 19, 2023). Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/
Cosmetify. "Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views)." Chart. October 19, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/
Cosmetify. (2023). Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/
Cosmetify. "Number of Hashtag Views of Leading Skincare Brands on Tiktok Worldwide in 2023 (in Million Views)." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/
Cosmetify, Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views) Statista, https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/ (last visited December 21, 2024)
Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views) [Graph], Cosmetify, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1419271/number-of-hashtag-views-of-leading-skincare-brands-on-tiktok/
