In 2023, CeraVe was the leading skincare brands with the highest number of followers on TikTok, amounting to over 1.3 million. The Ordinary and Nivea came in joint second place, both with around 1.1 million TikTok followers.
Number of followers of leading skincare brands on TikTok worldwide in 2023
(in thousands)
Date of release is date of consultation. The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names. For some of the brands included in the ranking, only the UK/European TikTok data was taken into consideration.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cosmetify. (October 19, 2023). Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/
Cosmetify. "Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands)." Chart. October 19, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/
Cosmetify. (2023). Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/
Cosmetify. "Number of Followers of Leading Skincare Brands on Tiktok Worldwide in 2023 (in Thousands)." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/
Cosmetify, Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) Statista, https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/ (last visited December 30, 2024)
Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) [Graph], Cosmetify, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/
