A September 2023 survey analyzed the perceived importance of tourism across 12 markets worldwide. Overall, the country that saw traveling as the most important to the local economy was Brazil, with 98 percent of respondents believing that tourism was very or somehow important. In contrast, Norway reported the lowest figure, with 62 percent of the sample perceiving tourism as a relevant aspect to the country's economy.
Perceived importance of tourism to local economies in selected countries worldwide as of September 2023
Characteristic
Very/somewhat important
Not very/not important at all
Not sure/don't know
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Ipsos. (September 27, 2023). Perceived importance of tourism to local economies in selected countries worldwide as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/
Ipsos. "Perceived importance of tourism to local economies in selected countries worldwide as of September 2023." Chart. September 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/
Ipsos. (2023). Perceived importance of tourism to local economies in selected countries worldwide as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/
Ipsos. "Perceived Importance of Tourism to Local Economies in Selected Countries Worldwide as of September 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/
Ipsos, Perceived importance of tourism to local economies in selected countries worldwide as of September 2023 Statista, https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/ (last visited July 22, 2024)
Perceived importance of tourism to local economies in selected countries worldwide as of September 2023 [Graph], Ipsos, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1419235/perceived-importance-of-tourism-worldwide-by-country/