The digital payments segment of the fintech market accumulated the largest user base in Italy in 2024. That year, an estimated 19.68 million individuals used digital payments in Italy. It was followed by digital assets, with a user base of 18.11 million. The number of digital banking users stood just below seven million.
Number of fintech users in Italy in 2024, by segment
(in millions)
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Number of fintech users in Italy in 2024, by segment
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All figures are estimates. User numbers may overlap across various fintech segments and should not be interpreted as the total number of fintech users. A detailed methodology can be found in here.
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Statista. (June 1, 2024). Number of fintech users in Italy in 2024, by segment (in millions) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment
Statista. "Number of fintech users in Italy in 2024, by segment (in millions)." Chart. June 1, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment
Statista. (2024). Number of fintech users in Italy in 2024, by segment (in millions). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment
Statista. "Number of Fintech Users in Italy in 2024, by Segment (in Millions)." Statista, Statista Inc., 1 Jun 2024, https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment
Statista, Number of fintech users in Italy in 2024, by segment (in millions) Statista, https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment (last visited May 12, 2025)
Number of fintech users in Italy in 2024, by segment (in millions) [Graph], Statista, June 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1419215/italy-fintech-users-by-segment
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