Approximately 90 percent of social media users used social media for at least one shopping purpose, while 66 percent shopped directly from social media. Thirty-eight percent used them for shopping inspiration or for shopping "information gathering".
Thinking about the social networks you use, for which of the following do you use them, even if only once in a while?
Characteristic
Share of e-shoppers
I use them for shopping inspiration
38%
I use them for shopping "information gathering'"
38%
I shop from friends' and family's recommendations
31%
I shop from banner ads of items I have previously looked at
28%
I shop from content from brands I follow
23%
I actively look for products to shop in my feed stories etc
23%
I shop from content from people/ pages I follow
21%
I shop from video content
21%
I shop when I stumble across something in my feed stories etc
19%
I shop from influencers' recommendations and links
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DPD. (March 1, 2023). Thinking about the social networks you use, for which of the following do you use them, even if only once in a while? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/
DPD. "Thinking about the social networks you use, for which of the following do you use them, even if only once in a while?." Chart. March 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/
DPD. (2023). Thinking about the social networks you use, for which of the following do you use them, even if only once in a while?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/
DPD. "Thinking about The Social Networks You Use, for Which of The following Do You Use Them, Even If Only Once in a While?." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/
DPD, Thinking about the social networks you use, for which of the following do you use them, even if only once in a while? Statista, https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/ (last visited December 22, 2024)
Thinking about the social networks you use, for which of the following do you use them, even if only once in a while? [Graph], DPD, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1419193/romania-shopping-activities-on-social-networks/
