Media
Video Gaming & eSports

Gaming penetration in select Latin American countries 2023

Published by

Tiago Bianchi,

Oct 26, 2023

As of September 2023, approximately 78.4 percent of the population in Mexico were gamers, the highest gaming penetration among the observed markets. Despite having the biggest gaming audience within the region, Brazil was ranked second with a 63 percent gaming usage reach.

Gaming usage reach in selected markets in Latin America as of September 2023

Characteristic	Market penetration rate
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Tiago Bianchi

Research expert covering internet & gaming in Latin America and Spain

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