As of September 2023, 58 percent of adults surveyed in the United States agreed that a company's reputation is a major factor in purchasing a product or service. Approximately 33 percent of respondents recognized it as a minor factor, while nine percent stated it was not a factor at all.
Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult (@MorningConsult). (October 12, 2023). Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). "Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023." Chart. October 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). (2023). Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). "Company Reputation's Impact on Consumer's Decision to Purchase a Product or Service in The United States as of September 2023." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult), Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 Statista, https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/ (last visited July 22, 2024)
Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 [Graph], Morning Consult (@MorningConsult), October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/