Out of all regular e-shoppers in Romania, 65 percent haven't purchased fresh food and beverages online in 2022. Over a third of regular e-shoppers stated that the main barriers were doubts about the quality and freshness of the food and a wider choice of products in stores.
You mentioned you haven't bought any fresh food and beverages online, why?
Characteristic
Share of customers
Doubts about the quality and freshness of the products
35%
Wider choice of products in stores
34%
Safety risks (cold chain interruption)
30%
Not possible to see and choose products (fruits, vegetables, meat)
28%
Delivery cost too high
25%
Doubts about the date (expiration)
24%
More expensive than in-store
15%
It’s too complicated to find the right products on website/app pages
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DPD. (March 1, 2023). You mentioned you haven't bought any fresh food and beverages online, why? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/
DPD. "You mentioned you haven't bought any fresh food and beverages online, why?." Chart. March 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/
DPD. (2023). You mentioned you haven't bought any fresh food and beverages online, why?. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/
DPD. "You Mentioned You Haven't Bought Any Fresh Food and Beverages Online, Why?." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/
DPD, You mentioned you haven't bought any fresh food and beverages online, why? Statista, https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/ (last visited December 30, 2024)
You mentioned you haven't bought any fresh food and beverages online, why? [Graph], DPD, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1419141/romania-barriers-for-ordering-fresh-foods-online/
