Expectations regarding fresh foods offers online in Romania 2022

Which of the following would make you more likely to purchase again fresh food and beverages (excluding hot and cold food ready to eat) on a website?

CharacteristicShare of customers
Large choice of products 56%
Products packaged in a proper way depending on the type 49%
Availability of delivery slots indicated before filling my basket 47%
Expiration dates clearly indicated for each product 43%
Offer of products from small local producers 41%
Guarantee of the origin and traceability of the products sold 37%
Explanations on how freshness and quality are guaranteed 32%
Carrier known for its ability to deliver fresh products 32%
Offer of organic products 29%
Sustainable packaging 28%
The website has anti-waste initiatives 26%
Created with Highcharts 7.2.2Share of customers56%56%49%49%47%47%43%43%41%41%37%37%32%32%32%32%29%29%28%28%26%26%Large choice of productsProducts packaged in a proper way depending on the typeAvailability of delivery slots indicated before filling my basketExpiration dates clearly indicated for each productOffer of products from small local producersGuarantee of the origin and traceability of the products soldExplanations on how freshness and quality are guaranteedCarrier known for its ability to deliver fresh productsOffer of organic productsSustainable packagingThe website has anti-waste initiatives
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Source

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Release date

March 2023

Region

Romania

Survey time period

2022

Number of respondents

181 respondents

Age group

18-70 years

Special properties

Regular e-shoppers

Method of interview

Online interview

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