Favorite shopping channels among beauty shoppers in the U.S. 2023

Published by Statista Research Department, Nov 8, 2023
According to the results of a recent survey conducted in the United States, about 87 percent of surveyed beauty enthusiasts stated that they mostly shop for beauty items through the in-store mass retailer channel. Amazon ranked second, with nearly 41 percent of participants saying that they often shop there for such products.

Favorite shopping channels among beauty enthusiasts in the United States in 2023, by purchase frequency

CharacteristicOften shop hereSometimes shop hereTotal
In-store mass retailer 54.2% 33% 87.1%
Amazon 40.7% 38.9% 79.6%
In-store beauty retailer 47.4% 32.1% 79.5%
Online mass retailer 41% 35.8% 76.8%
Drugstore 33.5% 42.6% 76.2%
Online beauty retailer 41.1% 32.8% 73.9%
Brand website 32.3% 39% 71.3%
Department store 26.2% 37.5% 63.7%
Beauty supply 22.7% 36.8% 59.5%
Online-only retailers 20.2% 29.5% 49.7%
Salon/Barbershop 14.6% 34.2% 48.7%
Derm or Medspa 16.7% 24.7% 41.4%
Social media 12.3% 23.6% 35.9%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of responses87.1%87.1%79.6%79.6%79.5%79.5%76.8%76.8%76.2%76.2%73.9%73.9%71.3%71.3%63.7%63.7%59.5%59.5%49.7%49.7%48.7%48.7%41.4%41.4%35.9%35.9%30.1%30.1%28.6%28.6%33%33%38.9%38.9%32.1%32.1%35.8%35.8%42.6%42.6%32.8%32.8%39%39%37.5%37.5%36.8%36.8%29.5%29.5%34.2%34.2%24.7%24.7%23.6%23.6%20.5%20.5%19.3%19.3%54.2%54.2%40.7%40.7%47.4%47.4%41%41%33.5%33.5%41.1%41.1%32.3%32.3%26.2%26.2%22.7%22.7%20.2%20.2%14.6%14.6%16.7%16.7%12.3%12.3%9.6%9.6%9.4%9.4%Often shop hereSometimes shop hereTotalIn-store mass retailerAmazonIn-store beauty retailerOnline mass retailerDrugstoreOnline beauty retailerBrand websiteDepartment storeBeauty supplyOnline-only retailersSalon/BarbershopDerm or MedspaSocial mediaDay spaTV shopping
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Sources

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

1,250 respondents

Special properties

beauty enthusiasts

Supplementary notes

Only one response for each channel was allowed.
The source does not provide additional information on the respondents or the date of survey.

Percentage points exceeding 100 percent are probably due to rounding.

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