Frequency of podcast listening India 2023

Published by
Tanushree Basuroy,
Oct 19, 2023
A 2023 survey on podcast listening trends in India revealed that more than a quarter of Indians listen to podcasts at least once daily. Another 25 percent listened to podcasts one or more times per week. Meanwhile, about three in 10 Indians did not listen to podcasts at all. Podcast listening has emerged as a growing trend among audio streaming users in India since 2021.

Frequency of listening to podcasts among urban Indians as of September 2023

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Release date

September 2023

Region

India

Survey time period

September 2023

Method of interview

Online survey

Supplementary notes

The original survey question was, "How often, if at all, do you listen to podcasts (including radio programmes you are subscribed to as podcasts)?"

Note: The source states "YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for India is nationally representative of the online population and weighted by age, gender, education, region, and race."

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