A 2023 survey on podcast listening trends in India revealed that more than a quarter of Indians listen to podcasts at least once daily. Another 25 percent listened to podcasts one or more times per week. Meanwhile, about three in 10 Indians did not listen to podcasts at all. Podcast listening has emerged as a growing trend among audio streaming users in India since 2021.
Frequency of listening to podcasts among urban Indians as of September 2023
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Frequency of listening to podcasts among urban Indians as of September 2023
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The original survey question was, "How often, if at all, do you listen to podcasts (including radio programmes you are subscribed to as podcasts)?"
Note: The source states "YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for India is nationally representative of the online population and weighted by age, gender, education, region, and race."
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YouGov. (September 29, 2023). Frequency of listening to podcasts among urban Indians as of September 2023 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/
YouGov. "Frequency of listening to podcasts among urban Indians as of September 2023." Chart. September 29, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/
YouGov. (2023). Frequency of listening to podcasts among urban Indians as of September 2023. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/
YouGov. "Frequency of Listening to Podcasts among Urban Indians as of September 2023." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/
YouGov, Frequency of listening to podcasts among urban Indians as of September 2023 Statista, https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/ (last visited April 01, 2025)
Frequency of listening to podcasts among urban Indians as of September 2023 [Graph], YouGov, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1419024/india-podcast-listening-frequency/
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