In 2024, around 20.3 million people in Germany had bought chocolate bars in the last 14 days. Numbers had decreased compared to earlier years. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024
(in millions)
Information on population: Base: German-speaking population aged 14 years and older in private housholds at main place of residence in the Federal Republic of Germany.
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: "Could you please look through this list of food and other products and name all that you personally have bought in the last 14 days? - Chocolate bars."
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IfD Allensbach. (June 19, 2024). Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/
IfD Allensbach. "Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/
IfD Allensbach. (2024). Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/
IfD Allensbach. "Number of People in Germany Who Bought Traditional Chocolate Bars in The Last 14 Days from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/
IfD Allensbach, Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/ (last visited December 21, 2024)
Number of people in Germany who bought traditional chocolate bars in the last 14 days from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1419007/chocolate-bars-purchase-number-of-people-germany/
