Top TikTok shop product categories in the U.S. 2023, by sales share

Published by
L. Yltävä,
Oct 18, 2023
TikTok Shop launched in the United States in September 2023. In the first month of its launch, health and beauty products were the most successful, accounting for 85 percent of sales. The food category ranked second, with about 11 percent of sales. The remaining share of sales was derived from the category of household care products.

Most purchased TikTok Shop product categories in the United States as of September 2023

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Release date

October 2023

Region

United States

Survey time period

September 2023

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