In the third quarter of 2023, around 16.4 percent of European consumers purchased luxury brands and services via social media platforms. This was a decrease of approximately two percentage points compared to the same quarter in 2022. European social shoppers purchased the most luxury goods and services in the second quarter of 2023, with 18.6 percent.
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023
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Share of consumers
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online purchases made within the past 12 months by affluent consumers
Supplementary notes
Sample included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).
Affluent consumers refer to high-net-worth individuals (HNWIs).
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Altiant. (October 1, 2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023." Chart. October 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/
Altiant. (2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2022 to Q3 2023." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 Statista, https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/ (last visited August 25, 2024)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 [Graph], Altiant, October 1, 2023. [Online]. Available: https://www.statista.com/statistics/1418805/europe-luxury-social-commerce/
