Timing of Halloween candy purchases among consumers in the United States 2024

Published by
D. Tighe,
Oct 14, 2024

In 2024, about a third of U.S. consumers planning to buy Halloween candy specifically planned to buy confectionery between four and seven days before the event. Less than five percent of shoppers intended to buy candy more than a month in advance.

Number of days before Halloween consumers will purchase candy in the United States in 2024

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Release date

August 2024

Region

United States

Survey time period

August 5, 2024

Number of respondents

1,071 respondents

Method of interview

Online survey

Supplementary notes

The source states that figures may not add up to 100 percent due to rounding.

* For this particular question, only respondents who planned to buy candy and/or costumes were included.

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Statistics on " Halloween in the U.S. "

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Overview

3

Consumer spending

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Consumer behavior

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Halloween product shopping

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Pumpkin production & consumption

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Topics

Halloween in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behavior
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