As of 2023, roughly 60 percent of retail investors surveyed noted using traditional financial media and broker/app educational materials when looking for investment ideas and information. Social media ranked as the third most popular information source.
Top investment information sources of retail investors in the United States in 2023
Characteristic
Portion of retail investors
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The question was phrased by the source as follows: "Which sources do you use to obtain investment Ideas and Information?" Survey respondents could select multiple choices.
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Public. (August 29, 2023). Top investment information sources of retail investors in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/
Public. "Top investment information sources of retail investors in the United States in 2023." Chart. August 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/
Public. (2023). Top investment information sources of retail investors in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/
Public. "Top Investment Information Sources of Retail Investors in The United States in 2023." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/
Public, Top investment information sources of retail investors in the United States in 2023 Statista, https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/ (last visited July 22, 2024)
Top investment information sources of retail investors in the United States in 2023 [Graph], Public, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1418730/top-investment-information-sources-of-retail-investors-in-the-us/