Leading digital advertising priorities in North America 2023

Published by Statista Research Department, Dec 3, 2024
During a 2023 survey, 46 percent of responding enterprise marketers named quickly creating and updating new creative content based on performance among their top five digital advertising priorities. Improving return on investment/effectiveness of digital marketing ranked first, named by 55 percent of respondents.

Leading digital advertising priorities of enterprise marketers in North America as of October 2023

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Release date

October 2023

Region

North America

Survey time period

October 2023

Number of respondents

210 respondents

Special properties

among executives at manager level and above in digital advertising or advertising at organizations with annuall revenues of one billion U.S. dollars or higher

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
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Professional Account

For teams of up to 5 people
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