In a 2023 survey of consumers in France, Germany, Italy, and the United Kingdom, on average 46.5 percent of consumers across the four countries said that they had purchased a sustainable fashion item in 2022. Italy's total was almost eight percent higher than the average.
Share of consumers who purchased sustainable fashion items in selected European countries in 2022
Examples of sustainable fashion given by the source were: recycled textile and/or organic materials, certified products and/or Made in the country, and/or second-hand items, etc.
Exact survey dates were not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DEFI. (July 4, 2023). Share of consumers who purchased sustainable fashion items in selected European countries in 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/
DEFI. "Share of consumers who purchased sustainable fashion items in selected European countries in 2022." Chart. July 4, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/
DEFI. (2023). Share of consumers who purchased sustainable fashion items in selected European countries in 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/
DEFI. "Share of Consumers Who Purchased Sustainable Fashion Items in Selected European Countries in 2022." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/
DEFI, Share of consumers who purchased sustainable fashion items in selected European countries in 2022 Statista, https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/ (last visited December 24, 2024)
Share of consumers who purchased sustainable fashion items in selected European countries in 2022 [Graph], DEFI, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1418656/sustainable-fashion-purchases-europe/
