There was broad agreement between consumers from France, Germany, Italy, and the United Kingdom in 2023 about how a fashion item should be manufactured to protect the environment and therefore be classed as sustainable. The most popular response in three of the four countries was that a fashion product should be manufactured by a company that does not use chemicals which are toxic for the skin or the environment. The exception was the UK, where the highest share of respondents said that the company should reduce or reprocess its waste.
Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023
Company actions
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Italy
United Kingdom
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DEFI. (July 4, 2023). Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. "Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023." Chart. July 4, 2023. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. (2023). Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. "Consumer Opinions on How Companies Should Manufacture Fashion Items to Protect The Environment in Selected European Countries in 2023." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI, Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 Statista, https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/ (last visited July 08, 2024)
Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 [Graph], DEFI, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1418640/environmental-protection-in-fashion-opinions-europe/