Over 90 percent of retail investors surveyed in the U.S. stated that future growth potential is a driving factor when making an investment decision. The health of the business or current profitability was the next highest-ranking factor when evaluating a potential investment opportunity.
Leading factors driving investment decisions among retail investors in the United States in 2023
The question was phrased by the source as follows: "Which factors are important to you when evaluating a potential investment opportunity?" Survey respondents could select multiple choices.
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Public. (August 29, 2023). Leading factors driving investment decisions among retail investors in the United States in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/
Public. "Leading factors driving investment decisions among retail investors in the United States in 2023." Chart. August 29, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/
Public. (2023). Leading factors driving investment decisions among retail investors in the United States in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/
Public. "Leading Factors Driving Investment Decisions among Retail Investors in The United States in 2023." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/
Public, Leading factors driving investment decisions among retail investors in the United States in 2023 Statista, https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/ (last visited November 23, 2024)
Leading factors driving investment decisions among retail investors in the United States in 2023 [Graph], Public, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1418615/top-factors-driving-investment-decisions-among-retail-investors-in-the-us/
