In 2023, just over 40 percent of consumers surveyed in Germany said they were most likely make impulse purchases when shopping online. Just under 40 percent of German shoppers stated they were more likely to make impulse buys when browsing and shopping in-store.
Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023
Characteristic
Share of respondents
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Profitero. (June 21, 2023). Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/
Profitero. "Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023." Chart. June 21, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/
Profitero. (2023). Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/
Profitero. "Consumers Who Are Most Likely to Make Impulse Purchases Online or In-store in Germany in 2023." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/
Profitero, Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023 Statista, https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/ (last visited July 23, 2024)
Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023 [Graph], Profitero, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1418547/onine-and-in-store-impulse-shopping-germany/