In a 2023 survey of consumers in France, Britain, Germany, and Italy, the majority of consumers agreed that sustainable brands have a greater reputation in their opinion. This figure was highest in France, where 71 percent of consumers said that they either rather or totally agreed with the statement.
Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023
France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked whether they agreed that sustainable brands have a better reputation in their eyes.
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
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YouGov. (August 10, 2023). Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. "Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023." Chart. August 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. (2023). Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. "Share of Consumers Who Agree That Sustainable Brands Have a Better Reputation in Their View in Selected European Countries in 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov, Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 Statista, https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/ (last visited December 22, 2024)
Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
