Importance of sustainable fashion to consumers in selected European countries in 2023

Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023

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Release date

August 2023

Region

France, Germany, Italy, United Kingdom (Great Britain)

Survey time period

March 2023

Number of respondents

8,924 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online survey

Supplementary notes

Respondents were asked how important buying sustainable clothing items is to them. Figures are for the responses "very important" or "somewhat important".
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027

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Statistics on " Apparel shopping behavior in Europe "

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Overview

5

Spending

7

Shopping behavior

6

Sustainability

8
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