In a 2023 survey of consumers in France, Britain, Germany, and Italy, the latter was the country with the highest proportion of respondents who thought it was important to buy sustainable clothes. Germany was the only country where under half of respondents thought sustainable clothing was important.
Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023
France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked how important buying sustainable clothing items is to them. Figures are for the responses "very important" or "somewhat important".
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
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YouGov. (August 10, 2023). Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/
YouGov. "Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023." Chart. August 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/
YouGov. (2023). Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/
YouGov. "Share of Consumers Who Believe Buying Sustainable Clothing Is Important in Selected European Countries in 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/
YouGov, Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 Statista, https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/ (last visited December 22, 2024)
Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1418530/sustainable-clothing-importance-europe/
