In a 2023 survey, the majority of consumers in France, Britain, Germany, and Italy said that they keep their clothes for more than two years. This was especially true in Britain, where almost three quarters of respondents said they kept their clothes for this long. Italy had the highest share of respondents who kept their clothes for one to two years.
Length of time consumers keep articles of clothing in selected European countries in 2023
France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked how long they would say they were keeping, on average, their clothing articles.
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
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YouGov. (August 10, 2023). Length of time consumers keep articles of clothing in selected European countries in 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/
YouGov. "Length of time consumers keep articles of clothing in selected European countries in 2023." Chart. August 10, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/
YouGov. (2023). Length of time consumers keep articles of clothing in selected European countries in 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/
YouGov. "Length of Time Consumers Keep Articles of Clothing in Selected European Countries in 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/
YouGov, Length of time consumers keep articles of clothing in selected European countries in 2023 Statista, https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/ (last visited December 31, 2024)
Length of time consumers keep articles of clothing in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1418506/length-of-time-consumers-keep-their-clothing-europe/
