In 2023, about three in 10 consumers in Germany said they use retailer apps and websites more often than they did in 2022 while shopping in physical stores. About the same percentage of German respondents also stated they use these apps and websites more frequently before heading into stores.
Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year
Characteristic
Share of respondents
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The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source explains that the survey was fielded in German and translated into English for this report.
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Profitero. (June 21, 2023). Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/
Profitero. "Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year." Chart. June 21, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/
Profitero. (2023). Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/
Profitero. "Consumers Who Used Retailer Apps and Websites More before or While Shopping In-store in Germany in 2023, Compared to The Previous Year." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/
Profitero, Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year Statista, https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/ (last visited July 23, 2024)
Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year [Graph], Profitero, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1418479/use-of-retail-apps-when-shopping-in-store-germany/
