B2B channel cannibalization in Germany 2023

Published by Daniela Coppola, Dec 10, 2024
German business-to-business (B2B) companies gave insight into whether or not they think that offline sales will be cannibalized by e-commerce in 2023. Two thirds of them believed that e-commerce will takeover 30 to 50 percent of offline sales.

Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023

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Release date

March 2023

Region

Germany

Survey time period

January 11 to 20, 2023

Number of respondents

157 respondents

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Overview

7

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8

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6

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8

Social commerce

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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