As of the first half of 2023, Shopee dominated the e-commerce marketplace in Vietnam, accounting for over 60 percent of the total market share. Surpassing Lazada, TikTok Shop ranked second among the leading platforms, taking up approximately 20 percent of the market share. TikTok Shop is an in-app e-commerce solution that enables users to sell and buy products directly within TikTok.
Market share of leading e-commerce platforms in Vietnam as of first half of 2023
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Metric.vn, & Slideshare. (July 19, 2023). Market share of leading e-commerce platforms in Vietnam as of first half of 2023 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, und Slideshare. "Market share of leading e-commerce platforms in Vietnam as of first half of 2023." Chart. July 19, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, Slideshare. (2023). Market share of leading e-commerce platforms in Vietnam as of first half of 2023. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, and Slideshare. "Market Share of Leading E-commerce Platforms in Vietnam as of First Half of 2023." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn & Slideshare, Market share of leading e-commerce platforms in Vietnam as of first half of 2023 Statista, https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/ (last visited December 27, 2024)
Market share of leading e-commerce platforms in Vietnam as of first half of 2023 [Graph], Metric.vn, & Slideshare, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
