Most desired personalized experiences for customers in the U.S. 2023

Published by
J. G. Navarro,
Oct 22, 2024
During an August 2023 survey among customers in the United States, around 53 percent of respondents listed offers or discounts among the personalized experiences they desired brands to provide. Product recommendations stood second with 48 percent, while text message marketing rounded up the top three with 46 percent.

Most desired personalized experiences for customers in the United States as of August 2023

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Sources

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Release date

October 2023

Region

United States

Survey time period

August 21 to 28, 2023

Number of respondents

2,000 respondents

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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Statistics on " Marketing personalization in the United States "

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Overview

4

Marketer insights

6

Consumer insights

8

Data usage

8

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Topics

Word-of-mouth (WOM) marketing and advertising Political advertising in the United StatesOutdoor advertising worldwideInclusion and diversity in advertising and marketing in the United StatesDirect mail advertising and marketing in the U.S.
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