During an August 2023 survey among customers in the United States, around 53 percent of respondents listed offers or discounts among the personalized experiences they desired brands to provide. Product recommendations stood second with 48 percent, while text message marketing rounded up the top three with 46 percent.
Most desired personalized experiences for customers in the United States as of August 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (October 19, 2023). Most desired personalized experiences for customers in the United States as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/
MarketingCharts. "Most desired personalized experiences for customers in the United States as of August 2023." Chart. October 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/
MarketingCharts. (2023). Most desired personalized experiences for customers in the United States as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/
MarketingCharts. "Most Desired Personalized Experiences for Customers in The United States as of August 2023." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/
MarketingCharts, Most desired personalized experiences for customers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/ (last visited July 22, 2024)
Most desired personalized experiences for customers in the United States as of August 2023 [Graph], MarketingCharts, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1418311/most-desired-customer-experiences-united-states/