Kazakhstan: online music revenue by source 2027

The revenue brought by the online music industry in Kazakhstan was forecast to continuously increase between 2017 and 2027 by a total of 10.29 million U.S. dollars (+254.07 percent). The highest revenue was estimated to be generated by the music streaming segment, at 11.4 million U.S. dollars in 2027. Furthermore, music streaming advertising was estimated to contribute 1.5 million U.S. dollars in the same year.

Find further information concerning the digital music market in Kazakhstan.

Revenue of the digital music industry in Kazakhstan from 2017 to 2027, by source (in million U.S. dollars)

Characteristic	Music streaming	Music streaming advertising	Music downloads	Podcast advertising
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Release date

August 2023

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Region

Kazakhstan

Supplementary notes

Definition:

Digital music refers to music that is stored, transmitted, and accessed in a digital format, typically through electronic devices such as computers, smartphones, tablets, and digital audio players. Digital music can be created, distributed, and consumed entirely in digital form, without the need for physical media such as CDs, vinyl records, or cassette tapes. Digital music can be in various file formats, such as MP3, AAC, FLAC, or WAV, and can be downloaded, streamed, or purchased online from digital music platforms, online stores, or streaming services.

Structure:

The market consists out of music streaming, which is the streaming of music through apps on a subscription basis, music downloads, which is the download of music on a device, music streaming advertising and podcast advertising, which are the advertising spendings in each of the markets.

Additional Information:

Revenues are generated through purchases and subscriptions.

Figures shown are using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Data provided by Statista Market Insights are estimates.

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