Based on a survey conducted in Japan between July and August 2022, the number of otaku in the vocaloid segment was estimated at 430 thousand people. According to the same survey, vocaloid otaku on average spent around 9.5 thousand Japanese yen per year on their hobby. Vocaloid products gained popularity in Japan after the introduction of the vocaloid software voicebank and virtual character Hatsune Miku in 2007.
Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022
(in 1,000s)
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Estimated number of otaku in thousands
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Yano Research. (October 19, 2022). Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/
Yano Research. "Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000s)." Chart. October 19, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/
Yano Research. (2022). Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/
Yano Research. "Estimated Number of Otaku (Geeks) in The Vocaloid Segment in Japan from 2020 to 2022 (in 1,000s)." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/
Yano Research, Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/ (last visited August 25, 2024)
Estimated number of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000s) [Graph], Yano Research, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1418207/japan-number-of-vocaloid-otaku/