B2B companies selling online in Germany 2023, by channel

Published by Daniela Coppola, Sep 13, 2024
In 2023, the channels German business-to-business (B2B) companies used to sell their products and services online varied. The majority of B2B businesses, around 46 percent, used their own online shops or portals. The same percentage used online marketplaces, while less than 30 percent of companies used online shops from other providers to sell their services to other businesses.

Share of B2B companies selling products and services online in Germany in 2023, by channel

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Release date

March 2023

Region

Germany

Survey time period

January 11 to 20, 2023

Number of respondents

200 respondents

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Overview

4

United Kingdom

4

Italy and Germany

6

Nordics

7

France and Benelux

6

Other EU countries

4

Trends

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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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