In 2023, the channels German business-to-business (B2B) companies used to sell their products and services online varied. The majority of B2B businesses, around 46 percent, used their own online shops or portals. The same percentage used online marketplaces, while less than 30 percent of companies used online shops from other providers to sell their services to other businesses.
Share of B2B companies selling products and services online in Germany in 2023, by channel
Characteristic
Share of respondents
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ECC Köln. (March 1, 2023). Share of B2B companies selling products and services online in Germany in 2023, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. "Share of B2B companies selling products and services online in Germany in 2023, by channel." Chart. March 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. (2023). Share of B2B companies selling products and services online in Germany in 2023, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. "Share of B2b Companies Selling Products and Services Online in Germany in 2023, by Channel." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln, Share of B2B companies selling products and services online in Germany in 2023, by channel Statista, https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/ (last visited August 24, 2024)
Share of B2B companies selling products and services online in Germany in 2023, by channel [Graph], ECC Köln, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1418168/germany-online-channels-b2b-companies/